To show that people do make choices--in fact, some people decline to engage in race membership at all.
To assist people who do depart from race as an expected behavior pattern to make their decision known to others. Tee shirts, mugs and other items with relevant sayings and designs are offered, to turn a one-sided conversation into a dialogue.
To discuss the conceptual and Biblical foundation of the personal right and power to depart from such a behavior pattern.
By supporting individuals who are saying No to race, we come across a specific glitch in the system. Therefore, we add the non-racial choice to public awareness to take a concrete step regarding systemic racism.
THE MEANING OF OUR LOGO
A particular example of "systemic" racism is found in the format of the US Census race question. No alternative is offered by the US Census race question to the response option of picking at least one race, or else specifying some other race besides those listed. It appears asserted tacitly by this oversight that there is no such thing as not being involved with others in having a race, and that individuals are helpless to decline race membership. This conception is given to public consciousness by this question format. The omitted alternative can easily be called "non-racial" or "none." It represents wholesome self-differentiation for some people, and a wise choice for society as a whole to acknowledge as an important American experience.